Drawing, painting, design and photography have been central to David's life since the age of 12, when he made the decision to study art.

After graduating in graphic design and photography David began work as a designer and photographer in advertising and later went on to become a senior designer at the world-renowned design company, Pentagram.

A freelance career followed until he co-founded Tatham Pearce in 1987, where his clients included; Barclays Bank, BBC, Bentley Motors, Jaguar Cars, Maybourne Hotel Group (Claridge’s, Berkeley, Connaught), Raleigh Bicycles, Royal Institution of Chartered Surveyors (RICS), Rolls Royce and many other prestigious clients base both in the UK and Europe.

David has worked with Land Rover since 1986 - he designed their oval logo, created their corporate identity and was also a key advisor on their brand and corporate strategy, helping to launch of their Discovery and new Range Rover vehicles and merchandising products.


He is a past member of the Design & Art Directors’ Association, has sat on its design committee and judged their prestigious awards programme on several occasions. He has also judged awards for The Association of Photographers and The Association of Illustrators and served on the executive committee of the Design Business Association, chairing its training committee.

David was also an invited member of the Westminster Business Forum, a body organised to provide an opportunity for Members of Parliament to meet and discuss business issues with people in various industry and service sectors. He has been a visiting lecturer at the Royal College of Art and Central St Martins (University of the Arts London).

In 2006 David decided to reduce the size of his company in order to work directly with a smaller group of selected clients, and also to pursue his own artistic projects - specifically drawing, painting and photography.